23.06.2009
Lectures/Events

Rehau-Art: Performing the Dialogue
Lecture by Dr. Peter Nadig, CEO of RHEAU Region Southeast Europe and member of the Group Executive Board

Rehau Art: Performing the Dialogue Lecture
by Dr. Peter Nadig, CEO of REHAU Region Southeast Europe and member of the Group Executive Board

Tuesday, June 23, 2009, 7 p.m.

What motivates an international company to get involved in art sponsorship? What specific strategies are employed in former East Bloc countries and how is this commitment adapted during times of economic crisis?
As an international company operating in the polymer processing sector, REHAU is involved in a wide variety of social fields beyond its own business activities. For example, the term REHAU ART is a symbol of the company‘s character as a global art sponsor, combining sponsorship with patronage and event management. In 2007 REHAU invited Romania to the REHAU ART Campus for the first time, where ten young Romanian artists could demonstrate their artistic abilities. Their pieces were then auctioned off and the proceeds went to social assistance projects, as is often the case with the company‘s activities. REHAU does not collect ”professional“ art and financial investment is not their priority – most of the projects are a result of the personal commitment of the company‘s employees, customers, and friends.

Dr. Peter Nadig has been the CEO of REHAU Regional Executive Board (REB) Austria and Southeast Europe since 2007, including 28 sites in 18 countries. Born in the canton of Grisons in Switzerland, Dr. Nadig studied economics and social sciences. His career at REHAU began in 1993.
In 2008 Dr. Nadig was distinguished with the title ”Professor honoris causa“ by the Faculty of Economics and Business Management at the Babes-Bolyai University in Cluj-Napoca, Romania.